OnTarget Partners and Signature Back Office Solutions have announced a new strategic partnership focused on achieving impressive growth and brand awareness for Signature Back Office.

Frisco, Texas – April 29, 2015

Texas-based Signature Back Office has become a leader in providing high-quality outsourced back-office services for its clients. The company’s strategic leadership team decided it was time to look at new avenues of attracting clients, which will include a redeveloped website and diversified marketing strategies. The team led an extensive search for a partner in these new endeavors, and OnTarget Partners, a B2B Marketing services firm based in Frisco, Texas, was chosen.

Thanks to the just-announced partnership, OnTarget Partners will be a key ally for the company as it grows to become an even more formidable force in its industry. With OnTarget’s wealth of expertise in the B2B marketing world and Signature’s well-equipped suite of back office solutions, the partnership will provide a swift one-two punch for any prospective client looking to outsource these processes.

As mentioned, the new partnership will include an array of new strategies to help grow Signature’s business. The main two strategies will be a website rebuild and diversification of marketing strategies. The website redevelopment, led by the OnTarget Digital team, will include a full redesign, with new imagery and structure. In addition, the website will be optimized for SEO and built in a responsive design so that mobile users can access the website with ease. A portal for current and new clients will be developed to house forms and documents used in the onboarding and HR management processes. The goal of all of these areas will be to make the Signature website a more informative, functional tool for both prospective clients and current clients alike.

The second strategy for growth will be to begin to diversify the current marketing strategies that Signature uses. Traditionally, Signature has employed a word-of-mouth marketing structure within the staffing services industry, but is looking to expand this reach. One of the new marketing strategies being utilized by OnTarget for clients is Dimensional Marketing. This is the practice of mailing branded dimensional objects to potential clients. This activity builds brand awareness and builds interest in the brand, which often results in traffic to the website. An additional form of marketing to be utilized by the OnTarget Digital team will be Pay-Per-Click advertising. This will be done both in text ads in Google searches, as well as banner ads using Remarketing and Retargeting strategies. Both of these strategies help to build brand awareness and send additional prospects to the rebuilt website.

With all of this new activity, OnTarget management believes that growth is on the horizon for Signature. Ed Trachier–CEO of OnTarget Partners–said, “With our years of experience in the B2B marketing world, we are excited to see our proven practices help Signature’s growth.”